The Vella Journal

Belts, Boots & That One Perfect Shirt: The Vellamoda Formula

Three things. That's all you need. Brittney Reeves breaks down the Vellamoda formula that makes every western outfit work.

Cowgirl Chic: How to Do Western Fashion Without Looking Like a Costume

There's a line between western fashion and western costume, and Brittney Reeves knows exactly where it is. Here's how to stay on the right side of it.

What to Wear to a Country Concert (The Vellamoda Way)

Country concert season is here and Brittney Reeves has exactly one opinion: you can do better than a plain denim jacket. Here's the full formula.

The Western Shirt Just Became the Most Stylish Thing in Your Closet

The western shirt had a reputation. Brittney Reeves is here to tell you it's over — and the new version is the chicest thing hanging in her closet right now.